WCHA unveils questionable marketing strategy

Yesterday, I attended the WCHA press conference that was held in the basement of the Xcel Energy Center before the Broadmoor Championship game, and one of the interesting participants at the press conference was Jennifer Heppel, Associate Commissioner, Big Ten Conference.

I am not sure if I am the only one I found it odd that she would be in attendance at the WCHA press conference. Apparently, WCHA commissioner Bruce McLeod and Ms. Heppel are pushing a partnership between the Big Ten Hockey Conference, and the WCHA. Which I found odd, since two of the Big Ten Schools are leaving the WCHA for another conference.  Why would you invite them to your press conference?

What you’re going to find odder, is their brilliant new marketing strategy.

You have to give Rachel Blount beat writer for the Minneapolis Star Tribune a lot of credit, when they opened the press conference up for questions, the first thing  MS. Blount did was ask a great follow up question of Jennifer Heppel of the Big Ten. In what I would classify as an awkward moment, it went kind of like this.

Rachel Blount asked, “Can you explain exactly how the Big Ten and the WCHA will be working together and what kinds of things you will be working together on and how you will be partnered?”

Jennifer Heppel responded back with this, “What we have done so far is again the WCHA and the Xcel Energy Center since the time the facility has opened has really built a tradition with the fan base here. We recognize the support the fans in this area have given to college hockey. We have for the last month made available the opportunity to purchase tickets in advance for those fans in this area that supported the WCHA tournament. Tickets for the general public go on sale on Monday. We wanted to extend that opportunity. We worked out some initial joint marketing efforts and we will continue to do that. Again, this community has a lot of fans of specific schools, but you also have just incredible support for hockey and college hockey.  The WCHA and the Big Ten want it to be a seamless transition from year-to-year for those that support college hockey and the “X” has been on that same page, and they don’t want there to be any drop-off in the tradition that has been created.”

So after Jennifer Heppel gave us her canned answer, WCHA Commissioner Bruce McLeod jumped in and said this.

“Rachel… we set a record this year in our packages [tickets]. We sold pre-tournament wise, I would have to check, almost 13,000 [tickets]. I think. That was a record for us. All of those ticket bases; those email addresses have been shared with the Big Ten people, and hopefully as Jen said the end result is, everyone benefits.  We’re working on the same, you know, kind of the same [fan] base, and sharing all of those names, and I think the basic idea of what Jen says if we can provide, I don’t know what you’re going to call it eventually, the collegiate hockey weekend, or something like that. One year it’s the Big Ten Hockey weekend, the next year it’s the WCHA. The more we can get that across, the better off we’re going to be.”

You got that? Those people that bought tickets to the Red Baron Final Five will get a first crack at next year’s Big Ten Hockey tourney.  So the Big Ten is hoping that you will decide to not go to the WCHA conference tourney in Grand Rapids and instead go the Xcel next season.

That’s absolutely brilliant.

First off, shouldn't the WCHA be marketing it’s conference tourney in Grand Rapids, Michigan next season? The Big Ten will be in better shape than the WCHA and they really don’t need the WCHA to share it’s email addresses and names with the Big Ten.

Cross-posted at the Hockey Writers Combine. 

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WCHA Grants Full-Time Membership to University of Alabama in Huntsville

Western Collegiate Hockey Association logo (Photo credit: Wikipedia)

MADISON, Wis. – The Western Collegiate Hockey Association men’s membership voted today (January 17) to admit the University of Alabama in Huntsville (UAH) as a full-time men’s conference member. 

The vote of approval was taken after UAH submitted an application for membership and made a formal presentation to a WCHA group of member-team Presidents and Athletic Directors at a meeting held in conjunction with the NCAA Convention in Dallas, Tex.

The addition of University of Alabama in Huntsville into college hockey’s most historic and successful conference will bring future men’s league membership to 10 teams. Their membership will be effective as soon as 2013-14.

WCHA men’s membership in 2013-14 currently consists of University of Alaska Anchorage, University of Alaska Fairbanks, Bemidji State University, Bowling Green State University, Ferris State University, Lake Superior State University, Michigan Technological University, Minnesota State University, Mankatoand Northern Michigan University.

In issuing a joint statement on behalf of the Association, Dr. Richard Davenport, President of Minnesota State University, Mankato and Chair of the WCHA President’s Group, and Bruce McLeod, Commissioner of the WCHA, said “The WCHA is delighted to have reached in principle an agreement to officially welcome University of Alabama in Huntsville into the Association family as a full-time men’s member. This is a significant day for the Chargers, the community of Huntsville, the conference itself, and college hockey in general. Growing the game and assisting developing programs however possible has always been a charge of the WCHA and this is another positive evolution in our history.

“Each of our member institutions are 100% committed to keeping the WCHA among the premier conferences in all of collegiate athletics and our respective ice hockey programs both strong and vibrant. The University of Alabama in Huntsville is a dynamic, top-quality institution with an excellent academic and athletic reputation and without question the Chargers are going to be a great fit and a successful, contributing member. 

“Just as the entire UAH campus and the Huntsville community are exhilarated to now have a welcoming home for their men’s hockey program, the WCHA is also extremely proud and gratified to be providing that home.”

Said University of Alabama in Huntsville President Robert Altenkirch, “We’re pleased that our ice hockey team is going to have the opportunity to compete and grow in a NCAA Division 1 conference. We believe that our affiliation with the Western Collegiate Hockey Association will be a tremendous boost to our recruiting, scheduling and our ability to be competitive on the ice.

“We want to thank the WCHA and its member institutions for their confidence in allowing us to be a part of their conference. Their affirmative vote will invigorate our ability to maintain our great hockey tradition.”

UAH Director of Athletics Dr. E.J. Brophy said, “All athletic programs experience special defining moments, and our hockey program’s acceptance today into the Western Collegiate Hockey Association is certainly one of those moments. The WCHA is a preeminent hockey conference in America, and I know that our student-athletes, coaches, fans, friends, alums and the people of Huntsville are ecstatic and proud of this giant step for our ice hockey program.

“The last time we were in a conference, we won the conference tournament and advanced to the NCAA tournament, which will be our immediate and ambitious goal when we begin play in the WCHA. It is a banner day for the Chargers.”

The men’s Western Collegiate Hockey Association, home to a record 37 national championships teams since it’s founding in 1951, has been operating as a 12-team conference for the 2011-12 and 2012-13 seasons. Current members are University of Alaska Anchorage, Bemidji State University, Colorado College, University of Denver, Michigan Technological University, University of Minnesota, University of Minnesota Duluth, Minnesota State University, University of Nebraska Omaha, University of North Dakota, St. Cloud State University and University of Wisconsin.

On March 21, 2011, the Big Ten Conference announced the formation of a new Division 1 men’s college hockey league that would include current WCHA-members Minnesota and Wisconsin and begin play in 2013-14. On July 13, 2012, Colorado College, Denver, Minnesota Duluth, Nebraska Omaha and North Dakota announced they would be leaving the WCHA following the 2012-13 season to form another new league, known as the National Collegiate Hockey Conference, which also begins play in 2013-14. Then on Sept. 22, 2011, St. Cloud State announced they were leaving the WCHA for the NCHC.